El Rokn

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Branding, packaging design 

When a client come to us based on success story with other brand, it was a great challenge, specially when this new client is from the same field and same city.

El Rokn is our latest customer in fast food chains from Alexandria, which we were recently honored to cooperate with more than 10 respective clients from there.

The idea of the brand is based on serving shawarma in the Egyptian way.

After studying the project well, we found that the Egyptian shawarma took its identity from the Bun and Tahina with the meat, while the other shawarma used wrap thin bread and garlic sauce and sometimes serving chicken shawarma.

So it was necessary from the first moment to clarify and illustrate to the customer that the shawarma was Egyptian, that is why we used the message

“بالمصري عملناها” as a slogan for the brand. (We made it by Egyptian way)

The word " الركن " has been done in the form of a combination of corners where the space between "ر" "ك" in the form of a corner and "ك" in the corner’s shape and "ن" in the corner’s shape as well.

The letter "ن" denotes the Egyptian shawarma mould, which is distinguished by its upside down triangle shape.

After that, we made the Full branding & packaging identity, from the branch signage, uniform, delivery box, menu, and the sandwiches packaging, with pattern created on the form of integrated corners.

The colors were determined to be attractive and appealing.